As MP4 is a standardised format, it will normally play easily on most devices and media players, including Windows Media Player, QuickTime, and VLC. It was originally developed by the Moving Picture Experts Group (MPEG) but has become an ISO standard, meaning that it’s now maintained by the International Organisation for Standardization. MP4 was developed to be easily played and shared. MP4, sometimes called MPEG4, is one of the most common video formats.